Cryolife Sr. Manager, Cardiac Technologies, Global Marketing in Kennesaw, Georgia
Is This The Role For You?
We hire smart people with big hearts. People who have a passion for their work and who strive every day to help others. Our work requires bold and innovative leaders; people who bring strong values and ethics to their role.
If you’re ready for a career that allows you to grow and develop into the professional you want to be – today and in the future….CryoLife is the place for you.
This position is responsible for the development and execution of marketing plans for sealants and hemostats and CardioGenesis to support the achievement of global sales goals.
Collaboratively develop a product marketing strategy for short and long-term strategic marketing plans.
Collaborate with Sales, European Marketing Managers, Clinical, Regulatory, Legal, Marketing Communications, and Medical Education departments on building an influential medical evidence plan to help clinicians understand, accept and recommend Company’s product portfolio – including differentiation among competing brands.
Be the subject matter expert for all things related to the products that you manage.
Collaborate in creation and delivery of both scientific and clinical product-related presentations.
Learn the competitor's products and propose sales and marketing strategies to position and win business with the Company's product lines.
Lead development of marketing labeling and collateral including product packaging/labeling, promotional pieces, videos, website, ads, presentations, tradeshow graphics, technical sales aids, etc., in conjunction with the input and approvals from cross functional teams (e.g. Sales Task Force, Clinical, Regulatory, and Legal).
Conduct market research including monitoring press releases, competitor’s websites/collateral, and journals for new clinical publications and presentations. Create sales training materials that highlight key data and findings and how to position Company products in light of the data.
Participate in primary market research or in conjunction with third party consultants.
Identify and develop Key Opinion Leader (KOL) consultants (e.g. surgeons, cardiologists, and patients). Co-develop Company approved presentation materials for use in meetings and sales/marketing.
Lead development of patient directed marketing content to drive patient demand, facilitate the referral process, and support their post-implant needs.
Partner with Regulatory, Legal, and Clinical to better understand requirements for globally marketing medical devices.
Collaborate with Clinical on their business goals (e.g. poster development, white papers, presentations, clinical evidence, market and clinical evaluations).
Collaborate with R&D on their business goals (e.g. KOL market research, focus groups, business development forecasting/modeling, ROI analysis, etc.).
Research and report on clinical data (i.e. journal publication, poster presentations, etc) related to the products you manage.
Complete all required training and comply with all company Standard Operating Procedures (SOPs) and Quality policies.
Partner with National Sales Trainer in creation and recording of online training modules, address questions from the field, and provide ongoing training to Sales personnel.
Participate in development and conduction of quarterly and ad hoc Task Force calls/meetings with Sales.
Regularly collaborate with global Sales and Marketing personnel to ensure alignment of goals and to adapt positioning to each market for driving sales.
Forecast, manage, and track print collateral and product non-sterile demo inventory for Sales, Medical Education, and Marketing, and MarComm (i.e. trade shows).
Represent Company at key events, functions, trade shows, and forums related to select key customers, accounts, societies, and as required.
Manage within provided budget.
Track and report your progress on achieving your stated goals.
Bachelor’s Degree (MBA and/or clinical background such as nursing preferred)
3-5 years medical product marketing management experience
Product development, medical device sales and clinical background preferred
Communication and leadership skills
Strong analytical and presentation skills
Excellent priority (time), organization, and project management skills
Travel up to 10% (may include weekends)
Computer skills (Word, Excel, PowerPoint, tablet, smart phone, etc.)
Who We Are.
CryoLife is one of the world’s contemporary medical device companies providing preserved human cardiac and vascular tissues, surgical adhesives and sealants, cardiac lasers and implantable end-stage renal disease access grafts for the repair of complex cardiac and vascular reconstruction surgeries. Since the Company’s inception in 1984, it is estimated that its products and tissues have been implanted in about 900,000 patients worldwide.
CryoLife technology and products bring restoration and hope to people all around the world. CryoLife headquarters are located in Kennesaw, Georgia, a suburb of Atlanta.
CryoLife is an Equal Opportunity/Affirmative Action employer.
CryoLife is committed to the philosophy of equal opportunity employment. We do not discriminate against any employee or applicant. All qualified candidates will receive consideration for employment without regard to race, ethnicity, age, religion, sex, sexual orientation, national origin, citizenship, disability, veterans or other legally protected status.
CryoLife is committed to providing reasonable accommodations both in the application and interview process, consistent with legal requirements. If you need a reasonable accommodation while seeking employment, please email ADA_Accommodation@CryoLife.com or call 770-429-5215. A Human Resources representative will return your call. Messages or emails for any reason other than accommodation requests will not be returned.
Requisition ID: 2017-1865
External Company Name: Cryolife
External Company URL: http://www.cryolife.com/